![]() ![]() ![]() Of course, some products and services require more of an explanation than others. Your homepage has a few main jobs : Show visitors what they’re looking for, show them where to start, and establish your company’s credibility.Īccomplishing this doesn’t need to involve a lot of copy. That’s why on this page, I’ll cover 11 tips you can use to design a page that’s interesting enough to make visitors want to learn more, and successful in driving them to take action. So your website introduction content absolutely needs to be compelling.įortunately, writing effective homepage copy doesn’t need to be complicated. It’s the first thing your visitors will see, and it can serve as a short “elevator pitch” letting the visitor know what your site is about. Your homepage’s copy is a huge factor in how successful your homepage will be. How to Create the Perfect Homepage Introduction You need to design a homepage introduction that’s “sticky” enough that they won’t leave. Your homepage is your only chance to get them to stay on your site and become a customer.Īnd since a company’s homepage accounts for up to 50 percent of the site’s total pageviews, it’ll make or break your business. When visiting your site, a user decides whether to hit the “back button” within milliseconds.
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