![]() 3 launched in October 1988 in Japan, it wouldn't hit America until February of 1990-that's nearly an 18-month gap. This ad can (and probably should) be considered an act of abject arrogance on Nintendo's part, but it's important to note just how conservatively the company handled what would undoubtedly be their biggest NES game yet. 3 is incredibly important, and we don't even need to tell you why. All you had to do was ask." In this brief 30 seconds, Nintendo communicated one essential fact: Super Mario Bros. ![]() Suddenly, a wry announcer chimes in: "He's back. It starts with a fairly odd scene: groups of people, paired in matching garb, looking to the skies and chanting "Mario! Mario! Mario!" As the camera gradually pulls back to the point where planet earth nearly fills the frame, we see the colored outfits of this cultish group were no accident: Together, they form a massive Mario head that occupies most of the Midwest-remember that, in 1990, Hands Across America was undoubtedly fresh in most people's minds. 3 remains nothing less than sheer marketing genius. Nintendo's American commercial for Super Mario Bros. Some content, such as this article, has been migrated to VG247 for posterity after USgamer's closure - but it has not been edited or further vetted by the VG247 team. This article first appeared on USgamer, a partner publication of VG247.
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